The aesthetics of live entertainment

18Apr2:00 pm16:30The aesthetics of live entertainmentmasterclass by Claudio TrottaRome | via Cimarra, via Cimarra, 19/b

Event details

The aesthetics of live performance in an era of cultural extinction. Instructions for use for the public, artists, workers and businesses. Masterclass curated by Claudio Trotta, founder of Barley Arts.

During the masterclass organized by the artistic producer and founder of Barley Arts, one of the most important organizers of concerts, live shows and festivals in Italy and around the world, various topics will be addressed regarding the organization of a live event: creativity, the "actors" in the field, the creation and economy of entertainment, the media and communication, the public and future prospects.

The aesthetics of the show from vivo
Masterclass by Claudio Trotta
Thursday 18 April, 2pm – 4.30pm
Saint Louis via cimarra 19/b

Participation fees: free for Saint Louis students; €10 for outdoors

Limited places, reservation required


Barley Arts was born in 1979 founded by Claudio Trotta, internationally recognized as one of the most important organizers of concerts, live music shows and festivals in Italy.
He boasts profound experience in the musical field: his career began with Radio Montestella, continuing in 1975 with Canale 96 with which he began to organize his first concerts.
In 1979 he graduated from the Civic School of Dramatic Arts as a musical operator, completing his internship at the Teatro alla Scala.
Through television experiences (TeleRadioMilano 2) he arrived with Lucio Salvini (the then director of Ricordi) at the launch of the Country and Folk label, becoming the promoter of concerts in Italy for the artists included in this catalogue.
Salvini lo chiamerà in seguito per la direzione artistica e di marketing alla Carosello per la collana Blues & Rock Project.
Hence the name BARLEY, whose meaning "hops", was born as a tribute that Trotta pays to his original passion (country and Anglo-Saxon folk).
Claudio Trotta also edited the edition of “Dizionario Musicale di Milano” (1995) and was a member of the Board of Directors of various associations, such as ASSOMUSICA (Italian Association of organizers and producers of live music shows – included in the AGIS association – founded in 1996) and YOUROPE (European Association of organizers and producers of live music festivals – founded in 1998).


(Thursday) 2pm - 4.30pm(GMT+00:00)


Rome | via Cimarra

via Cimarra, 19/b

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