The Musician in the digital age Massimo Bonelli, artistic director and general organizer of the May Day concert of Rome, as well as producer, publisher and music consultant, joins the Saint Louis faculty, proposing an in-depth course on the dynamics that a musician must be able to deal with in the times of the digitalization of the musical world and more generally of work.

The Musician in the digital age is a 24-hour module divided into 12 meetings, starting from March 2022.

To participate or for further information write to alessio@slmc.it

Objectives and program of the course

With the recent and now definitive transition of the music industry from the analog to the digital model, today it seems increasingly complicated to get noticed and find the key to affirming a new artistic project.
The digital revolution has completely changed the rules of the game and, very often, artists and professionals have not yet fully understood and metabolized the new operational dynamics of the sector while they continue to pursue strategic models that are no longer suited to face the difficult challenge facing themselves in the best possible way. puts it in front of anyone who wants to try to build a successful music career in the digital age.
Starting from the new scenario, from the theoretical and practical causes and effects of the digital revolution on the current music industry, Bonelli offers an innovative and in some ways revolutionary working method that also leverages key marketing concepts applied to music.
A collection of strategies and tips dedicated to aspiring artists on their way to success, suitable for emerging young people and also for more mature musicians who want to reshape their career to keep up with the times.

Who is Massimo Bonelli?

Since 2015 MASSIMO BONELLI is the artistic director and general organizer of the May Day Concert in Rome.
Passionate about marketing and digital communication, he is the administrator of IDM – Italy Digital Music (collector of services for artists and digital distributor) and the co-founder of Yeyè (experimental project for marketing and digital communication in the music field).
Since the mid-1990s he has also been a musician as well as an artistic and executive producer for numerous recording projects. He is the creator and producer of the Tv Magazzini Musicali format broadcast on Rai 2, Rai 4 and Rai Radio 2 in 2021. He conceived and coordinates Casa SIAE, the structure produced by SIAE - in collaboration with iCompany and Rai Pubblicità - which is installed annually, a few meters from the Ariston Theater, during the Sanremo Festival.
He is the current organizer of the Fabrizio De André Award sponsored by the De André and Dori Ghezzi Foundation, with the artistic direction of Luisa Melis. In the summer of 2021 he was given the position of managing director of the Italia Music Lab Foundation which deals with the support and dissemination of new musical forms and trends throughout the country.
In 2020 he made the TV production of the Tenco Award (broadcast on Rai 3) and oversaw the executive production of "La Notte della Taranta" (TV project for Rai 2) as well as the artistic direction of Let's Play, the Rai program Radio 2 and Rai Play which reopened (post lockdown) live activities in the historic Rai headquarters in via Asiago in Rome.
In July 2020 he coordinated the musical part of DIOR Cruise 2021, the fashion show for the world presentation of the new collection held in Lecce, in Piazza Duomo, with the musical direction of Maestro Paolo Buonvino. In 2019 he was responsible for the executive production of the recording project "Faber Nostrum", the tribute album of the Italian indie to Fabrizio De André, produced by Sony Music on the occasion of the twentieth anniversary of the death of the singer-songwriter. At the end of 2019 he then started a consultancy relationship with Sony Music Italia for the artistic management of the Numero Uno label. He has also collaborated with the Tenco Club (event "50 years without Luigi Tenco"), the Sanremo Symphony Orchestra Foundation (Sanremo Area 2016 and 2017 editions and collateral events at the Festival 2017 and 2018 editions) and with the Municipality of Sanremo for which produced the events “Beyond the Lights - Homage to Pepi Morgia” (2016) and “Un Palco per Amatrice” (2017). On February 19, 2020, ROI EDIZIONI published "Current music - How to build your musical career in the digital age", his first book.